@inproceedings{zhao2020jointly,
  title={Jointly learning to recommend and advertise},
  author={Zhao, Xiangyu and Zheng, Xudong and Yang, Xiwang and Liu, Xiaobing and Tang, Jiliang},
  booktitle={Proceedings of the 26th ACM SIGKDD International Conference on Knowledge Discovery \& Data Mining},
  pages={3319--3327},
  year={2020}
}